-
Email
info@moria.si -
Phone
(+386) 70 351 084 -
Address
Simonitijeva 15,
1000 Ljubljana,
Slovenia
Phone
(+386) 70 351 084Address
Simonitijeva 15,
RIHOAS launched as a new e-commerce fashion brand focused on feminine, elegant clothing for women aged 25–40. The goal was to create a distinctive identity that felt premium and desirable while remaining approachable enough for everyday fashion.
Before designing the identity, we defined the target audience, analyzed the competitive landscape and established the personality the brand needed to communicate.
The main challenge was balancing premium perception with accessibility. RIHOAS needed to feel refined and fashion-forward without becoming overly luxurious, exclusive or out of reach.
The visual direction was kept minimal, elegant and feminine, with a refined wordmark, clean typography and a warm color palette.
The overall system was designed to feel sophisticated without losing the approachable character needed for an everyday fashion brand.
The identity created for RIHOAS in 2021 is still in use today.
Since launch, RIHOAS has grown to more than 1 million Instagram followers and has been featured in publications including British Vogue and Marie Claire.
