Before designing anything, we worked on the brand strategy. We defined the positioning, the target audience, and the overall direction of the brand. This gave us a clear foundation for everything that followed.

Once the strategy was set, we developed the visual identity. This included the logo, color palette, typography, and supporting brand elements. We also designed product labels and shopping bags to ensure the brand feels consistent across every touchpoint.

Today RIHOAS has grown into a globally recognized fashion brand with over 900k followers on Instagram and features in publications such as British Vogue.